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Jason Peck
Thoughts on Marketing, Startup Life, Growth and Fun.
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By Jason Peck /
on athleague
When I was in school at the greatest university in the land (UNC-Chapel Hill), I loved playing intramural basketball, soccer and flag football. I still miss the team aspect of intramural sports and the competition. However, the details could be
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By Jason Peck /
on online community, participation, registration
I've been thinking a lot about online communities, specifically the more open ones that are public-facing and either for a company's customers or for a certain niche. Some examples would be: Allstate's Good Hands Community MyColts.net - official community
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By Jason Peck /
on blogworld, dma, events, Sponsorship
I hope your September has been going well. It's been a busy month here. I was in Atlanta for the UNC-LSU game, was up in Connecticut last week, and saw some great music from Colourslide and My Radio last weekend
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By Jason Peck /
on Carolina Panthers, NFL, social media, Sponsorship
Social media has created new opportunities for teams and sponsors to engage fans in meaningful ways. When I saw some tweets flying around about the Panthers Purrsuit, a quest/event that combines fan engagement, fun and social media I asked
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panthers_purrsuit

By Jason Peck /
on social media, sponsors, Sponsorship, Sports, sports social media
Today is the last post in a series with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see the first eight
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