DMA Conference, BlogWorld and Western Sponsorship Congress

I hope your September has been going well. It's been a busy month here. I was in Atlanta for the UNC-LSU game, was up in Connecticut last week, and saw some great music from Colourslide and My Radio last weekend here in Arlington.

October will be an even busier month. I'll be at some great events next month and would love to meet up if you're there or in the area.

DMA 2010 Conference

I'm really looking forward to the DMA 2010 Conference and Exhibition in San Francisco. As my friend Espree Devora said on the phone today, social media and direct marketing have a lot in common. I'm excited to meet with some smart people and talk about social media, online communities and the integration of direct and digital marketing. I'll be there from Oct. 10-13 if you want to try to meet up.

I'm also excited about the fact that the company I work for, eWayDirect, will be an exhibitor there. We're working on a very cool algorithm that takes a brand's marketshare, awareness, popularity and trust (looking at social media trends and sentiment, email marketing trends, acquisition trends and search trends) and combines them into a metric that the company can use to determine how successful its online marketing is and see how it is doing compared to its competition. We'll be releasing the first version of this metric at the DMA show and if there's enough interest, we'll really build it out. If you're going to the show, I'd love to walk you through our approach and get your thoughts. Or you can follow the eWayDirect Blog for updates and news about this.


I'm definitely looking forward to going back to Las Vegas again this year for BlogWorld (October 14-16). You can see some of my takeaways from last year's event here and some video interviews I did with some smart folks about the ultimate mobile+social app here.

I'll probably do another series of interviews this year, but I haven't yet decided what the question should be. If you have ideas, I'm all ears. But interviews or no interviews, the best part of BlogWorld is hanging out with some really awesome people in Vegas. Let me know if you'll be there and let's definitely meet up.

Western Sponsorship Congress

I'll be speaking on how social media platforms can benefit sponsors and properties at the Western Sponsorship Congress in Calgary on October 26-27. I'm looking forward to having a good discussion about this and hearing from some other smart folks in the sports marketing industry. If you're going to be there, I'd love to chat!