A friend sent me this story about how 3 people in their 20s were able to create buzz, spread their message and raise thousands of dollars for a good cause. How? They utilized kids, duuh. As simple as it sounds

I may be the only one of my friends who has Altell, and I've never been proud of it. Their new "My Circle" program may actually give me something to brag about. As reported in Ad Age, Altell is launching

I just finished reading Truth, Lies & Advertising, by John Steel. It's widely regarded as the best book ever written about Account Planning. The main goal of account planners, as I'm sure a lot of you know, is to ensure