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Jason Peck
Thoughts on Marketing, Startup Life, Growth and Fun.
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By Jason Peck /
In case you didn't already know this, Archer Farms is SuperTarget's line of grocery products. As Target's goal is to provide stylish, high-quality goods at reasonable prices, this is a great example of branding and positioning. The Archer Farms logo
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By Jason Peck /
In re-reading some of Reid Overcash's "Whose Brand Is It Anyway?" I'm reminded that consumers are just as dependent on brands as brands are dependent on consumers. People want stability, consistency and trust from the products and services they use
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By Jason Peck /
Ok, it's not like I believe Alltel(my cell phone service) has superior commericials or anything, but Sprint's "wheel of adjectives" commercial is horrible. Yeah, night time calling that starts at 7pm is pretty sweet but every time the wheel
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By Jason Peck /
I apologize to all my readers for generally being lazy and unupdated recently. I just got a new macbook pro and it rocks my world. As I was opening it yesterday, I realized I hadn't been happier opening a present
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By Jason Peck /
Like most guys, I think haircuts are a big waste of time.  I don't want to go to a salon, but I don't always trust the really cheap cost-cutters places.  I was intrigued by the concept of sports and haircuts
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