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Jason Peck
Thoughts on Marketing, Startup Life, Growth and Fun.
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By Jason Peck /
In case you missed it, Facebook has announced that it will begin targeting ads based on content in its users' profiles. This is very similar to what Google does with its Adsense program. I think this new ad system will
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Facebook’s logo

By Jason Peck /
Store locations. That's the number one thing every major restaurant or retail chain should have featured on its website. It should be featured prominently and be the first thing I see. Normally, this isn't something most people think about. It's
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By Jason Peck /
With the PGA TOUR's FedExCup--the playoffs of golf--beginning this week (with Tiger Woods's absence) the following questions were posed on Relay Worldwide's Sports Sponsorship Symposium Blog: Does Woods need to play for the playoff concept to be a success? Or
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PGA TOUR FedExCup Logo

By Jason Peck /
Why, o why, are people starting the World Boxing League? The WBL will be a team-format boxing league. Each team will have 6 weight divisions and will particpate in 16 fights per season, which will be followed by playoffs. As
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World Boxing League logo

By Jason Peck /
Toyota's Scion brand is now in the virtual world, There.com, after having previously set up shop in three other virtual worlds--Whyville.com, Gaia.com, Second Life. Adrian Si, Scion's interactive marketing manager, says, "For us, the virtual world is
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Scion City in Second Life