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Jason Peck
Thoughts on Marketing, Startup Life, Growth and Fun.
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By Jason Peck /
The NBA's NJ Nets have rolled out a new marketing campaign themed, "More Than A Game." The campaign reportedly will play up the fact that being a Nets fan and going to games is not just about basketball--it's about access
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New Jersey Nets More Than A Game

By Jason Peck /
If you haven't heard yet, Mark Cuban's HDNet will put on MMA fights and show them on "HDNet Fights," adding to HDNet's list of MMA-related programming--they already have a show called "Friday Night Fights." According to sources, HDNet Fights will
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By Jason Peck /
Yesterday I posted Part 1 of my interview with Michael Chin and Matt Bijur of KickApps, a community building platform that helps clients grow their audiences and create new revenue opportunities. They gave some great answers about why sports and
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By Jason Peck /
Over the last few years we have seen a rise in social networking and social media sites, which have captured people’s attention and become a large part of many people’s lives. This, along with the increase in blogs
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By Jason Peck /
A few weeks ago I posted that Facebook should share some of its wealth with its users; after all, without our juicy profiles and content,  Facebook wouldn't have been able to release its new ad system that allows advertisers to
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