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Jason Peck
Thoughts on Marketing, Startup Life, Growth and Fun.
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By Jason Peck /
I apologize for the light posting recently. I've been traveling for work and am going down to Atlanta tomorrow for the Georgia Tech-UNC football game. While on the plane today, I was inspired by reading Fun is Good and I
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By Jason Peck /
Hope everyone had a great weekend. As a follow up to my post Friday about going to watch Appalachian State play football, here's what happened: The Mountaineers scored 79 points. This is not a typo. 79 points! Between that offensive
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By Jason Peck /
Since beating Michigan at the Rose Bowl in their opening game and putting Boone, NC, on the map, Appalachian State football has had its share of ups and downs. Everyone was calling for them to move to true DI, until
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By Jason Peck /
By the numbers, sports sponsorship continues to grow, but by other indications (major teams failing to secure sponsorships, sponsors failing to justify their investments), the sponsorship industry needs improvement. This all boils down to poor sponsorship valuation. There's an interesting
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By Jason Peck /
Good morning ladies and gents. I hope you had a good weekend. It's time for the 4th edition of the Sports Business Carnival. This week's edition has some great articles, so I want to thank everyone who submitted. The next
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