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Jason Peck
Thoughts on Marketing, Startup Life, Growth and Fun.
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By Jason Peck /
on sports communities
In case you missed it, yesterday TruMedia Networks launched TruFan, a social media platform for local sports fan communities. The platform will power fan communities in 122 markets and you can check out SawxHeads or CeltsHeads for sample communities that
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By Jason Peck /
on avp
I apologize for the lack of updates recently - I took on a new job a few weeks ago as social media manager for eWayDirect, which offers multiple marketing services  on a single platform built around a robust reporting structure
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By Jason Peck /
If social media is the tools, opportunities and conversations that enable mass two-way or multi-way communication and information sharing, then Twitter is the #1 tool right now that allows for direct, real-time interaction between people. Twitter is a very powerful
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Sports Organizations and Twitter

By Jason Peck /
on conferences, events, unc
On Thursday and Friday last week I had a great opportunity to attend the 2009 College Sport Research Institute (CSRI) Conference in Chapel Hill. The conference brought together some of the brightest sports minds, students and faculty to discuss issues
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By Jason Peck /
on sponsorship software, sponsorship tracking, SponsorshipPRO+
The Challenge: Teams and properties often include a lot of different assets in packages for sponsors. Signage, radio and TV spots, other media, experiences, tickets and more and the impressions, ratings and other metrics can be difficult to keep track
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