A few words about Churn for SaaS Businesses

What's your churn?

What's a good churn rate?

I've heard and seen this a lot around the Internet, on SaaS blogs, startup websites, whitepapers, etc.

But most people don't really dive into what churn is and that there are many ways to calculate it.

Basic account churn may or may not be the best metric for you to look at.

Click the play button above to get some of my thoughts on churn and a few ways that we slice and dice it at Canvas.