Bunny Neutering

This has got to be the strangest form of sponsorship I've ever heard about.  In an effort to hit Energizer where it hurts, Panasonic's Oxyride brand provided financial support for 5 bunnies to be neutered in NYC on June 15.  Panasonic had a branded vehicle called the Neuter Scooter, to support it's Neuter Your Bunny campaign.  To make things stranger there is an actual Neuter Scooter website.  I can't tell if it's a mock site affiliated with Panasonic or if it is an actual mobile vet clinic.  This whole thing is too weird for me.   Craziness.